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5 STRATEGI PENJENAMAAN MURAH UNTUK BISNES SME DI TAHUN 2020

  SME adalah segmen komuniti bisnes yang selalu menjauhi topik penjenamaan. “Mahal la nak buat branding” Ini respon biasa pemilik bisnes SME. Mereka selalu membayangkan jenama-jenama seperti...

Instagram Image Sizes in 2020

Social media image sizes appear to change constantly. At one moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. But….if you...

FilmPoint’s “King of Shadows”, Malaysian origin movie won another Top Animation Project Award in Xian, China.

Malaysian-origin “King of Shadows” 3D Animated movie won Top Animation Project Award at the 8th “Xinguang (New Light) International Original Animation Contest Award Ceremony” in Xian, China....

Instagram Image Sizes in 2020

Social media image sizes appear to change constantly. At one moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. But….if you refer our guide to social media image sizes, you do not have to worry...

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PEMASARAN KONTEN – KIT REKABENTUK (BAHAGIAN 3)

PEMASARAN KONTEN – KIT REKABENTUK (BAHAGIAN 3)

Dalam entri sebelum ini, kita telah membincangkan 3 dari 6 langkah merancang pemasaran konten. Kali ini kita lihat pula 3 langkah seterusnya Di langkah ke-4 kita akan membincangkan tentang tema konten dalam pemasaran konten. Ianya penting untuk menentukan gaya...

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PEMASARAN KONTEN – KIT REKABENTUK (BAHAGIAN 2)

PEMASARAN KONTEN – KIT REKABENTUK (BAHAGIAN 2)

Kita berjumpa lagi dalam entri PEMASARAN KONTEN – KIT REKABENTUK untuk bahagian ke-2. Di entri ini, kita akan mengupas satu persatu bagaimana setiap langkah ini perlu dilalui oleh seorang pemilik bisnes, marketer atau brand manager. 1. Industri  Industri seperti...

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KES STUDI : PENJENAMAAN SEMULA NESCAFE

KES STUDI : PENJENAMAAN SEMULA NESCAFE

 KES STUDI ASAL USUL Jenama NESCAFE dimulakan oleh Nestle di Switzerland pada tahun 1938. NESCAFE adalah antara jenama kopi segera yang dijual secara aktif di 180 negara. Pesaing utama NESCAFE adalah Starbucks dan Mondelez Tujuan penjenamaan ini adalah untuk mengatasi...

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BRANDING DEFINITION ACCORDING TO THE EXPERTS

BRANDING DEFINITION ACCORDING TO THE EXPERTS

Branding is one of the topic in business talk that we can't simply put it into one clear cut definition. It differs from one to another practitioner depends on the context. This time, we bring you some of the best from the experts from the field 1. Jay Baer, Author of...

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