Branding is one of the topic in business talk that we can’t simply put it into one clear cut definition. It differs from one to another practitioner depends on the context.

This time, we bring you some of the best from the experts from the field

1. Jay Baer, Author of The New Revolution

“Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa”

2. Cheryl Burgess, Blue Focus Marketing

“A brand is a reason to choose”

3. Philip Kotler

“A brand is defined as a name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product”

4. Seth Godin, Author of Linchpin

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that customer”

5. Ann Handley, Author of Content Rules

“Brand is the image people have of your company or product. It’s who people think you are. Or quoting Ze Frank, it’s the “emotional aftertaste” that comes after an experience (even a second-hand-one) with a product, service or company. (Also, it’s the mark left after a red-hot iron is applied top a steer’s hindquarters.)”

6. Jeffrey Harmon, Orabrush

“Attention is a scarce resources. Branding is the experience marketers create to win that attention.”

7. Dave Kerpen, Author of Likeable Social Media

“Branding is the representation of your organization as a personality. Branding is who you are that differentiates you”

8. Josh Moritz

“A brand is the meaningful perception of a product, a service or even yourself – either good, bad or indifferent – that marketers want people to believe based on what they think they hear,see, smell, taste and generally sense from others around them”

9. David Ogilvy, The Father of Advertising

“A brand is “The intangible sum of a product’s attribute: its name, packaging, and price, its history, its reputation, and the way it’s advertised”

10. Al Ries, Author of Positioning: The Battle for Your Mind

“A brand is a singular idea or concept that you own inside the mind of a prospect”

11. Sergio Zyman, Author of The End of Advertising As We Know It

“A brand is essentially a container for a customer’s complete experience with the product or company.”

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