Bigads Creative consists in a branding project for I Studio, a gaming studio based in Kuala Lumpur, Malaysia. After defining a positioning, methodology and manifesto, a visual identity was developed, reflecting the studio’s personality. Working with the simplicity purpose, the whole identity is typographic and black and red, exhibiting a few graphic elements that reinforce the idea of going from one point to another, adaptability and movement.

The logo reflects the name; is a typographic logo system based on simplicity and flexibility. The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. The materials and finishing were handpicked and thought out, so they could play an important role in the project.

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