MySarawak is more than just an ecommerce solution, it’s an online store builder with a dedicated team of developers, marketers, designers and technical support gurus that are passionate about helping merchants manage their stores.
We start visual identity work with deep research of brand metaphors and attributes. MySarawak came up with six main channel to describe themselves, and for each channel we had specific supporting descriptions. Our collaborative work with MySarawak’s team led us to have strong attributes for every channel.
As people say, the devil is in the details. To get the right feeling of a visual brand identity even the roundness of corners matters. And sometimes that leads to a design challenge, as it was in our case. Some tradisional pattern that we use on Mysarawak Handycraft is born to be sharp and edgy . At the same time, MySarawak is a friendly product and hard shapes are in a conflict with the product’s mood. Defining the shape took more time than usual, but at the end of the day we successfully overcame this challenge.