Knowledge and experience are the lynchpins of the continuing success of Pejuang Usahawan as a firm of financial advisors. Our challenge was to create a visual brand identity for an advisory service to help clients achieve maximum return on their assets.

We chose to reflect these values in the brand’s universe by means of a symbol that would convey security, proximity, strength and growth. Thus, we decided to use the horse as our main graphic element. We chose colours that would be easy on the eye but still in some way bring to mind the world of finance and economics. Then, for our secondary graphics, we developed a series of shapes and textures intended to evoke the economic press but not produce the sense of tedium it is typically associated with. The horse symbol meanings of power are widespread through most cultures, and it is linked as an emblem of life-force. Many cultures assign the attributes of the four elements to the horse: Earth,Fire, Air, and Water.

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