Honeybuzz is a small company that sell premium and delicious stingless honey bee. Their product is 100% pure trigona honey from stingless bees. Their honey is well known as stingless bee honey is considered to be the most nutritious honey than other honey varieties. Honeybuzz is additive free and have a flowerish aroma with the nice sweet sour taste.
These are the problems that need to be overcome:
- Logo design
- Packaging design
- Social media
Packaging is an integral marketing strategy to glamorize a product in order to attract the consumer’s attention. Many consumers will judge a product by its packaging before buying it, so creating compelling and alluring stationary will build first time buyers intrigue. While for the logo, it is much more than just an image. It is a point of recognition for clients and an important foundation for the branding of your company. A well-design logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
Here in Bigads, we assist Honeybuzz both in designing their logo and packaging design. For its logo, we use a hexagon vector to describe the honey comb and a bee vector to represent the stingless bee. As for the colour, we use the usual colour to describe honey which yellow. Moving on to the packaging, we design its bottle that can fit in a tall medium box. Besides, we put honey comb, a stingless bee, and droplets of honey picture and illustrations on the packaging. As for the stickers, we put the name of the honey which is ‘Trigona Honey’ on it.
For Honeybuzz’s social media, we create and curate the content as one of their marketing strategies. We include facts, benefits and more information about the honey itself to encourage customers buying it.