Kembara Umrah is an agency that provides umrah services. With the tagline “Perjalanan Menuju Allah”, they provide budget Umrah packages according to customer’s capabilities. They were based in Kuala Terengganu. Kembara Umrah Sdn. Bhd sponsored a program which is Cinta Ilmu organized by Al-Hijrah TV in 2014 as well as one of the sponsors for Dai 2014 and 2015 program.
These are the problems that need to be overcome:
- Facebook ads
- Artwork for ads
- Printed items
Kembara Umrah planning to have a new campaign for their upcoming program. They wanted to have high insight and engagement in their ads. They need new design artwork for advertisement and a few printed items. The campaign was called ‘Umrah Clock Tower’. The campaign name was given by Kembara Umrah itself. From the name, Bigads interpret ‘Umrah Clock Tower’ into a block title. Bigads add ann illustration of Kaabah and clock tower on the block tittle to add some value and spirit for audiences every time they see it. Our chief team gives direction and project planning for our team.
Bigads starts with their first step which is research. Then Bigads produce their advertisement artwork according to the Facebook rules and regulations. Bigads want to make sure that every artwork that produce is fit to run ads. After approval from Kembara Umrah, Bigads proceed with the artwork to the advertisement team for set up. Other than that, Bigads are producing their flyers, a flag, banner, and name tags for their participants.
Bigads are using green color as their main color. Green has great healing power. It is the most restful color for the human eye. This color very suit for Kembara Umrah’s services. Bigads add a little bit of golden color to add an exclusive value as Kembara Umrah always put their participants as their main priority.