Social media image sizes appear to change constantly. At one moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. But….if you refer our guide to social media image sizes, you do not have to worry anymore!

Below are the most recent social media image dimensions, as of 2019.

Instagram image sizes

Instagram now supports horizontally and vertically oriented images along with the square images they preferred. This increases your choices, but also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images look good.

 

Instagram profile photo size

  • 110 x 110 pixels

Instagram profile photos need to be 110 x 110 pixels at minimum. They’re stored at 320 x 320 pixels so make sure to upload an image at least that big. Also, they are displayed in the circle. Therefore, make sure any elements you want to focus on the photo are centered so they don’t get cropped out.

 

Instagram feed photos size:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

 

Tips:

  • If you want your images to look perfect on Instagram, aim to upload an image that is 1080 pixels wide.
  • Larger images will be sized down to 1080 pixels, and images less than 320 pixels will be sized up to 320 pixels wide.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
  • If the aspect ratio of your photo isn’t supported, it will be “cropped to fit a supported ratio.”

 

 

Instagram thumbnail size

  • Display size: 161 x 161 pixels
  • Recommended upload size: 1080 pixels wide

 

Tips:

  • For perfect images: Instagram stores versions of these thumbnails that are as large as 1080 x 1080. To future-proof your Instagram, upload your images that are as large as possible.

 

 

Instagram stories image size:

  • 1080 x 1920 pixels (recommended)

 

Tips:

  • These images are highly dependent on the device that the story is being displayed on (each story is tailored to the resolution of your device) so it’s hard to suggest an exact image size. For best results, upload an image that is 1080 x 1920.

 

 

Instagram stories image size

  • 1080 x 1920 pixels (recommended)

Tips:

  • These images are highly dependent on the device that the story is being displayed on (each story is tailored to the resolution of your device) so it’s hard to suggest an exact image size. For best results, upload an image that is 1080 x 1920.

 

 

Instagram stories ads sizes

  • 1080 x 1920 pixels (recommended)

Tips:

  • Because the exact dimensions of stories are highly dependent on the device they’re displayed on, Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered.
  • Also remember that images that consist of more than 20% text may experience reduced delivery, due to Instagram’s rules around text in images.

     

      

    Instagram ads sizes:

    • Landscape: 1080 x 566 pixels
    • Square: 1080 x 1080 pixels
    • Minimum width: 320 pixels
    • Maximum width: 1080 pixels
    • Supported aspect ratios: Anywhere between 1.91:1 and 4:5

       

         

        Bonus: Get the always-up-to-date social media image size cheat sheet. This free resource includes recommended photo dimensions for every type of image on every major social media platform.

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